Sneaky Steve is all about denim, but not denim... Our core values as a footwear brand are firmly rooted in the urban-denim culture of the wet and misty Gothenburg environment. This is where we get our inspiration. No fancy or sunny warm beaches have made any impact on our brand building, heavy salty winds, the industrial heritage of our region and a strong local underground music scene has.

In 1966, the Van Doren Rubber Company opened up for business in California. Within a few years, the whole skate culture adopted Vans shoe as their favourite brand and today Vans still represents a look that epitomizes the Southern California With more than 40 years of history – and now offering a complete range of footwear, apparel, accessories, snowboard boots & outerwear and Pro-Tec protective equipment – Vans has risen to become a worldwide dominant force in the action sports industry and the genuine brand of choice for the contemporary lifestyle consumer.

DVS is a global footwear brand dedicated to inspiring youth to have fun and always push forward. With a focus on originality, quality, and innovation, we create a diverse range of performance & lifestyle products designed for those who share our passion for defying boundaries. DVS Shoe Company was established in 1995 in Los Angeles, California, USA.

Founded in 1994, DC quickly grew to become a leader in performance skateboarding shoes and a renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, and motocross athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts.